Scott Number: -
Serial number: 2011-11
Values in set: 4
Denomination: 660 fen
Date of issue: May 4, 2011
Size of stamp:
50 * 30 mm for Value 1,3;
30 * 30 mm for Value 2, 4
Perforation:
13 * 13.5 for Value 1, 3;
13.5 for Value 2, 4
Sheet composition:
20 (Value 1, 2 in sheet I, Value 3, 4 in sheet II)
Size of Sheet:
180 * 190 mm
Designer: Xiao Yong
Printing process: offset
Printer: Beijing Postage Stamp Printing House

On May 4, 2011, the commemorative stamp "The 26th Summer Universiade – Shenzhen" (catalog number 2011-11) was officially issued, coinciding with the 100-day countdown to the opening of the Games. The set consists of four stamps with face values of 1.20 yuan, 1.20 yuan, 1.20 yuan, and 3.00 yuan respectively, for a total face value of 6.60 yuan. The stamps were designed by Xiao Yong and printed by Beijing Stamp Printing Works using offset printing.

Centered on the theme "Youthful Gathering, Connecting the World," the stamps sequentially present the event's visual identity, mascot, main venue, and core slogan. They comprehensively showcase Shenzhen's role as host of this international multi-sport university event, reflecting the Universiade's mission of bringing together global youth, fostering competitive exchange, and building friendships. They also highlight Shenzhen's open, innovative, and dynamic character as a pioneering city of reform and opening-up.

Stamp Designs and Historical Background:

Emblem

Image: The emblem "Happy U," composed of colorful dots forming a U shape, with simple flowing line patterns in the background.
History: The emblem integrates multiple motifs: a smiling face, running track, and ribbon. The "U" stands for University, symbolizing openness and inclusivity.
Significance: The official core visual symbol of the Games, representing the spirit of openness and sharing.

Mascot

Image: The mascot "UU," a colorful smiling face evolved from the emblem design.
History: "UU" is lively and friendly, symbolizing joy and goodwill, serving as an important vehicle for promoting the Games' image.
Significance: A concrete embodiment of youthful vitality and the joyful spirit of sports.

Universiade Center

Image: The main stadium of the Shenzhen Universiade Center, with its crystal-like architectural form.
History: The Universiade Center hosted the opening and closing ceremonies and major events. Its unique crystalline architecture has become a new landmark of Shenzhen.
Significance: The core physical venue of the Games and an iconic landmark of the city's modernization.

Theme Slogan

Image: A torch design inscribed with the slogan "Start Here."
History: The slogan signifies Shenzhen's role as a window of opening-up, where youthful dreams take flight and a future-oriented spirit of exploration is fostered.
Significance: The spiritual core of the Games, embodying the vision of youth forging ahead.

Artistic and Design Features:

Layout: Two sets of stamps are printed in continuous pairs, combining horizontal and square formats to create a varied and rhythmic visual effect.
Design Language: A modern, flat, and stylish graphic style that aligns with the international aesthetic of a youth event.
Color Scheme: Fresh and bright overall, with a vibrant mix of colors reflecting international multicultural exchange.
Symbolic Consistency: The stamps incorporate the official visual identity system in a unified manner, with each of the four stamps having a distinct role while maintaining a cohesive and complete visual system.

This stamp set is the only complete set of stamps dedicated to the Shenzhen Universiade. The subject matter covers the international university sports event and the local theme of the Shenzhen Special Economic Zone. The set of four stamps, along with the opening miniature sheet, provides a complete range of formats. It can be grouped with the Beijing Universiade and Harbin Universiade stamps to form a comprehensive World University Games thematic collection, making it an important collectible for sports event and Lingnan regional thematic collections.