Scott No: -
Serial number: 2007-31
Values in set: 2
Date of issue: December 19, 2007
Denomination: 240 fen
Designer: Chen Shaohua , Chen Yueyang
Size of stamps: 33 * 33 mm
Perforation: 12
Sheet composition: 12
Printing process: Offset
Printing House: Henan Provincial Posts and Telecommunications Printing House

This stamp set was officially issued on December 19, 2007. It consists of two stamps, each with a face value of 1.20 yuan, for a total face value of 2.40 yuan. The stamps were designed by Chen Shaohua and Chen Yueyang, with materials provided by the Shanghai World Expo Coordination Bureau, Shi Yuan serving as the responsible editor, and printed by Henan Post and Telecommunications Printing Factory using offset printing.

Expo 2010 Shanghai was the first comprehensive world exposition held in China, with the theme "Better City, Better Life." China Post issued this special stamp set, featuring the official emblem and mascot of the Expo, to convey the Expo's spirit of understanding, communication, joyful gathering, and cooperation to the world, and to welcome this globally celebrated international event.

Stamp Designs and Historical Background

Emblem

The emblem is inspired by the Chinese character "世" (world), integrated with the numerals "2010." The design of three figures embracing symbolizes humanity coming together in joy. The green color conveys the vision of harmonious coexistence between humans and nature, with the event name in both Chinese and English printed below.

Mascot

The mascot, named Haibao, is based on the Chinese character "人" (person). The blue color represents the inclusive and flowing sea, and the lively waving cartoon image conveys a warm and friendly hospitality, highlighting the Expo's people-oriented spirit.

Artistic and Design Features

The two stamps share a simple and unified square format, with a clean white background contrasting with bright colors—one fresh green and the other bright blue. The offset printing delivers clean and vivid colors, with a simple and modern design. The large sheet and stamp booklet formats are richly varied, with the Expo theme slogan printed on the borders. The overall style is lively and approachable, with high recognizability, serving as the opening issue of the Shanghai Expo stamp series.

This stamp set is a special issue for the Shanghai World Expo, available in stamp set, large sheet, and stamp booklet formats. Collectors often collect it together with the subsequent issues—"China and the World Expo," "Shanghai Expo Park," and the "Opening Ceremony" commemorative stamps—to form a complete 2010 Shanghai Expo collection, making it an iconic item in international exhibition-themed stamp collections.